New Website Build For A Client Who Expanded Their Brand

Learn how the expert web design team at Alt Media Studios came to the aid of a long-time client who acquired a second business.

The Goal

Our customer, a parts supplier in the aerospace industry, acquired a related company that allowed them to expand their reach. They’ve worked with us here at Alt Media Studios for years and already loved the website we’d built for their main brand. So they turned to us for help in building a new website to highlight their recent acquisition. They wanted to keep the branding similar and trusted us to handle the rest. The aim was to promote the new business while still tying it to their flagship brand.

Beyond the revamped website, our client also needed a new logo for the acquired business, and they wanted to set up a Google Analytics account so that they could track and measure data from the get go. Pretty smart move, we’d say. And did we mention that this was a rush job? Since there was already a request for quote (RFQ) out in the world, the acquisition was imminent. In the interim, our client wanted to present the site as their own.

The Strategy

Our client is very busy and constantly traveling. On top of that, they were looking for speed from our web design team. To get the information we needed to handle this job, we had to stay in close contact with our client and work at their speed, on their schedule. Thankfully they are a top-notch communicator and were more than willing to get us the insights we needed to choose the right images and generate the necessary content to get the website up and running. Once our team understood the design direction they needed to take, they got right down to work, choosing the ideal images, videos, and design guidelines to make this project a success.

The Results

We did it! We created the site on time for our client, and they loved it! Some of the aspects of the website design that we all really love are:

• Hero Video: an attention grabber that works as a dynamic storytelling piece to inform our customers’s clients about potential uses for their products–show, don’t tell!
• Interactive Design: calls to action (CTAs), clickable arrows, mouse hover interactions and other elements help to create a more engaging user experience–just a few of many key design trends!
• High-Quality Images: pictures leave lasting impressions, both good and bad, but choosing fitting, quality images helped to highlight the cutting-edge qualities of our client’s brand and clearly demonstrated the industries that could benefit from their products–a high-quality brand deserves high-quality images!

The Takeaway

Thanks to our team’s skill and expertise, we were able to pull this together quickly, but without sacrificing quality. We nailed what our client was looking for with minimal input or back-and-forth discussions. Can your digital marketing agency do that? It takes a range of knowledge that runs wide and deep to turn around a quality website that exceeds client expectations. It also takes a cultivated, trusting client-agency relationship for this kind of request to yield a successful ending. You’ll find both right here, at your digital marketing Cleveland headquarters–Alt Media Studios. Get in touch to learn more about our full suite of services and to discuss your next custom web design or other digital marketing project–we’re ready!