Why Is Google Analytics Important?

You’ve invested in a shiny, new website and have a robust digital marketing game plan. That’s a great start! Now the trick is to know how all that hard work will pay off. Sure, you’ll be able to keep track of new inquiries and fresh business deals, but what about the more shadowy data, like who’s accessing your site but not buying? Who’s searching for your business, and why? Where should you direct your marketing efforts for the biggest payoff? How can you increase site traffic?

All these questions and more can be answered by using Google Analytics. At Alt Media Studios, we think that using this powerhouse of a data analysis system is a must. Here’s why we love it and recommend it to our customers.

What is Google Analytics?

Let’s start by answering the obvious question–just what is Google Analytics? It’s a service that allows users to get a better understanding of what’s going on with their website. From how people access to how they interact and engage with a website, Google Analytics helps to tell a story and give actionable insights to make things even better. Custom reports can highlight key points that can then be wrapped into the next marketing campaign or site redesign. Both real-time and historical data analysis make for a robust collection of information that can be used to shape future work and optimize your website. 

What are some of the data points that Google Analytics can collect? Here are some of many:

• number of site visitors
• most viewed pages
• internal site searches
• challenges to conversions
• number of site visitors that subscribe to a newsletter or make a purchase
• browser, type of device, OS, and traffic source of site visitors
• performance of SEO, written content, paid advertising, influencer and affiliate marketing, and social media marketing
• bounce rate, average session duration, pages per session, percentage of new sessions

How Google Analytics Helps Your Business

In general, there are two main categories that collected data will fall into: user acquisition data and user behavior data. You want to know where users are coming from and what they’re doing on your site. Because modern marketing is nearly totally in the digital realm, it’s absolutely necessary to be able to track all the digital interactions that your marketing efforts yield and learn how you can leverage these data points into real-world conversions. 

Google Analytics also allows you to get a more comprehensive picture of how a user interacts with your company across multiple websites and apps. You can then work with a digital marketing agency to use collected data to make more data-driven decisions going forward. You’re able to take advantage of what’s performing well with site visitors and capitalize on that success. You can also learn how best to replicate that win. This is no longer a guessing game–you have a way in to know what’s going on behind the scenes.

Google Analytics also allows for easy integration with other tools and platforms, so you get the biggest bang for your digital marketing buck. At the same time, the data it provides often isn’t readily available on other platforms, so you get a major leg up on vital insights that can help to propel your business forward. 

The bottom line here is that with Google Analytics, you can better understand your audience, and that really is the golden bit of knowledge that can make the biggest difference to your marketing success. Having that information readily available can help you to introduce and embrace new, data-driven ideas that allow for innovation and growth and give you an edge over competitors. You naturally want to know that your marketing efforts are working, and Google Analytics can offer a deep dive into available data to let you know what’s good and what could be better.

Alt Media Studios Is Your Digital Marketing Agency

Here at Alt Media Studios, we’re always looking for the story behind the data. From your own foundational journey to why a user decides to leave your website, there’s always a story to be told and we’re here to tell it. 

Our digital marketing professionals will give you invaluable insights–as a 360° digital marketing agency, we’re always making connections and using our collective know-how to enable your success. Our team knows how to use Google Analytics to measure results and interpret data to help your business make informed and purposeful decisions. Get in touch with us to learn how we can help you to gain more accurate and consistent data and make the best, most strategic marketing decisions.