Video Marketing Services

Video Marketing

Don’t tell me, show me. That fundamental principle applies in countless areas of life, and marketing is most definitely one of them.

Whether we like to admit it or not, most of us have watched an ad for a product or service we’d never heard of, only to be left believing that it could change our life for the better. And that, friends, is a prime example of the undeniable power of (well-produced) videos.

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Why Use Video Marketing?

If you aren’t jazzed about video advertising, you should be. Customers are more likely to purchase your product or service after watching an explanatory video. And your potential customers are almost definitely watching more videos than you think they are.

In fact, most consumers confirm that they watch multiple videos at least once per week––shouldn’t those videos be yours? Market research shows that prospective customers could equate videos on your website with trustworthiness and a higher level of engagement. Even if videos aren’t housed on your website, online video platforms and video hosting services abound, reaching hundreds of millions of viewers every month.

Videos are quickly becoming indispensable to any comprehensive, responsive marketing approach. Because apart from telling stories, videos can also help you capitalize on customers’ online search activity, which often involves a platform like YouTube. Many folks hit this popular video hosting site before ever visiting a traditional search engine.

Connect the dots from a well-managed YouTube channel back to your website and other online accounts, and you’ve just come full circle with your marketing efforts.

Who Should Use Video Marketing?

Every company out there could more easily explain a feature of their products, services, industry, or location using a video. It can take a little creativity to find the right fit, but the Alt Media Studios team is up for that challenge. Let customers get to know you and your staff with interview style videos or group discussions. 360° workspace tours or product tutorials are always a hit. Dramatic drone videos are so satisfying, and can really make an impact on website visitors.

There’s plenty of data out there, and it all points to the fact that–no matter your business–if you’re looking to stimulate your company’s growth and reach your audience, it’s imperative to have video content available on your website and social media channels.

Alt Media Studios Makes the Video Marketing Process Easy

The key difference between watching an old-school commercial and a modern, well-crafted marketing video is the delivery: in the end, this is about finding and making connections. Our skilled video team does just that, and it comes from close work with you during every step of the process. Whatever your comfort level, we can find a creative way to incorporate videos on your website, using original footage and other elements to craft a compelling visual representation of your business.

Here is a sampling of just some of the types of videos we can produce:

• Company Introduction Videos
• Website Introduction Videos
• Explainer Videos
• B2B Video
• Tutorial Videos
• Branded Content
• Brand Videos
• Case Study Videos
• Corporate Event Videos
• Corporate Presentations
• Corporate Videos
• Product Launch Videos
• Training Videos
• Video Ads

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Alt Media Studios: Cleveland Video Marketing Specialist

So we’ve established that videos are central to a modern marketing strategy. Now you need to find a video production partner you can trust.

From their skillful use of up-to-the-minute technology and videography know-how to their sharp editing acumen, AMST’s video experts can highlight the best parts of you and your business. And a well-produced video can go far to highlighting the very things that potential customers want and need to know.

Get in touch to learn how AMST can help you venture into the wide world of video marketing. We’re always ready to help your business grow!