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Learning the How, Why and Where of Investing in SEO
If you’re putting content on your website and you are not accounting for the SEO search engine requirements, you are shortchanging yourself. There are many small language quirks that should be addressed and knowing how to target your audience correctly is key in moving forward and upward in SEO searches.
Did you realize that over 90% of searches on the internet start with search engines on Google? If not then this should be a huge wakeup call to your SEO practices and why they are so important. If you’re putting content on your website and you are not accounting for the SEO search engine requirements, you are shortchanging yourself.
When it comes to digital marketing, it is very important that you understand the word “keyword” has two meanings. One is that of course it is a highly-searched term, but also you need to know that this can shape your marketing for your website content. To really get the benefits of keywords and how they can drive your brand forward, it’s important to create your own list of keywords that have to do with your market right away.
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Why Is Google Analytics Important?
Where should you direct your marketing efforts for the biggest payoff? How can you increase site traffic? These questions and more can be answered by using Google Analytics. Here’s why we love it and recommend it to our customers.
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Case Study: Boosting Sales With a Targeted Advertising Campaign
Find out how we helped our client capitalize on sales opportunities for dramatic increases and gains.
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Dangers of DIY Website Creation: Search Traffic Drop Off
Ever think to yourself, "Why should I work with a digital marketing agency when I can do this myself?” Well, let's answer that question, and look at a real life cautionary tale.
