In 2017, Look for These Trends in Digital Marketing and Video Content

It’s a new year, and that means considering how your business can continue to market itself using video content and other forms of marketing in 2017. We at Alt Media Studios are proud of our position at the forefront of digital marketing. These are the developments we anticipate over the coming year.

LOOK FOR MORE VIRTUAL REALITY CONTENT

While virtual reality is not a new concept, its accessibility to the everyday person on the streets is. As the year unfolds, we anticipate more video content being translated into the virtual reality realm. What this means for digital marketing is more opportunity: advertisements and other marketing content can be put into virtual reality experiences, reaching more people than ever before.

MOBILE BROWSING WILL CONTINUE TO GROW

Once an area reserved for hardcore techies, mobile browsing has surpassed browsing with a desktop. In 2017 we at Alt Media Studios anticipate that mobile browsing habits will continue to grow. This means that businesses must have websites that are mobile friendly, and should tailor their advertising accordingly.

VIDEO CONTENT WILL DOMINATE

It used to be that most content was text based, and video content was a novelty. No longer. In 2017 video content will continue to grow in relevance. At Alt Media Studios, we pride ourselves on our ability to adapt to technological developments, and we are squarely positioned to help your business take advantage of this newest change in the way consumers utilize the Internet.

THE RISE OF ALGORITHMS IN ADVERTISING

Rather than using keywords as heavily, in 2017 we expect there will be more search rankings that are determined through the use of algorithms. This means search engines will take into account things like a website’s font settings, color scheme, and overall usability when determining where the site ranks in search results.

This, in turn, means that your digital marketing strategy must be one that includes other considerations besides keywords. While keywords will still play a role, your digital marketing partner must begin to include other elements in building a strategy that places your business at the top of the search results.

OTHER CHANGES

Regarding B2B trends, we anticipate digital marketing becoming the main component of marketing. Many businesses will engage in more personalized and word-of-mouth marketing. They will continue to use email marketing, social media platforms, and of course video content.

LET ALT MEDIA STUDIOS HELP YOUR BUSINESS GROW

Regardless of whether you are a B2C or a B2B business, we are here to help. We know about digital marketing, and our abilities with video content are second to none. We look forward to working with you!