5 Ways Remarketing Ads Can Benefit Your Business

ARE CUSTOMERS VISITING YOUR SITE WITHOUT MAKING A PURCHASE?

On average, only 2 to 3% of ecommerce site visitors actually complete a purchase. Remarketing ads are crucial to beating these odds. But how, exactly? Consider five of the most compelling benefits of remarketing ads:

1) HEIGHTENED BRAND AWARENESS

Remarketing ads remind past site visitors that you exist and offer the products and services they need. Repeatedly exposing users to your brand through remarketing ads makes it easier for them to recognize and trust your business. Post your remarketing ads on multiple platforms to maximize exposure, including search engines, social media channels, and other websites and apps they visit most.

2) HIGHLY FOCUSED MARKETING

The key to remarketing is allowing major advertising channels such as Google, YouTube, and Facebook to leverage user data in order to send the right message at the right time on the right platform. Machine learning AI can identify audiences that display the same behaviors and interests as existing customers and then push remarketing ads to the prospects that have a higher chance of converting.

3) INCREASED CONVERSION RATE

Studies have shown that users who see relevant retargeted ads are 70% more likely to convert on your website. In fact, the more times a user sees an ad, the better. Remarketing ads can transform past site visitors into customers, and one-time buyers into repeat customers.

4) UPSELL TO EXISTING CUSTOMERS

Loyal customers are the best candidates for upselling, as they have already completed one or more conversions on your site. Remarketing ads can alert existing customers to new products or services, discounts, bundles, or accessories based on their online behavior, established interests, and past purchases to encourage more conversions.

5) COST-EFFECTIVE ADVERTISING

Engaging people who have already shown interest in your products and services offers a higher return on investment than advertising to new prospective site visitors. In addition, display and social media remarketing ads cost significantly less per click than search ads, especially in highly competitive industries and markets.

Contact Alt Media Studios today to learn how to leverage remarketing ads with your marketing strategy and increase your bottom line!