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Articles & Resources
Helpful articles about digital marketing & web development for all industries.
One-Stop Marketing Resource for Your Business
After reading our tips for digital marketing and articles about design are you ready to make a change? Then let’s get to it. Alt Media Studios’ in-house team can help with email marketing and branding, fine-tuning your company’s social media plan, and boosting your website’s SEO and conversion rates. Our paid advertising specialists bring new visitors to your site while web design experts ensure a top-notch user experience. Skilled graphic designers work with our video marketing team to then showcase the best of your company to potential clients. Mix in some engaging written content and you’ve got a comprehensive take on digital marketing for absolutely every business out there. Reach out to learn more!
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Best Website Design Trends for 2024
Every year brings more innovation and trendsetting, but will these so-called improvements stand the test of time (and traffic)?
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Why Is Google Analytics Important?
Where should you direct your marketing efforts for the biggest payoff? How can you increase site traffic? These questions and more can be answered by using Google Analytics. Here’s why we love it and recommend it to our customers.
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Dangers of DIY Website Creation: Search Traffic Drop Off
Ever think to yourself, "Why should I work with a digital marketing agency when I can do this myself?” Well, let's answer that question, and look at a real life cautionary tale.
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The Importance Of Having A Privacy Policy For Your Website
Why does a privacy policy have to be on your radar?
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Instagram vs. Facebook Ads–Which Should You Choose?
Instagram Ads vs. Facebook Ads - you might be wondering if one is better than the other, or if both warrant a place in your ad spend budget. The truthful answer is, as always, it depends!
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What’s the Cost of Instagram Ads?
How much do Instagram ads cost? What services do you need to make the most of ads on Instagram? How can you save on Instagram advertising costs? Keep reading to find out!
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Case Study: Building A Tremendous Site Traffic Increase For A Family Law Firm
Learn how the team at Alt Media Studios used SEO and content writing to get impressive results.
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How We Achieved a 3x Increase in Ecommerce Results for a Customer
Looking for similar ecommerce results? Shopify can be considered user-friendly, but it's more cost-effective when set up and managed by Alt Media Studios - SEO & Shopify experts.
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What Are Google Search Updates?
We’re going to break down why Google updates are important, how they improve the user experience, and how they can lend themselves to making sure your website stays relevant.
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What’s the Cost of YouTube Advertising?
How much do YouTube ads cost? What different kinds of ads are there to choose from? What’s the most sensible way to utilize YouTube ads in a way that’s cost-effective? We’re going to cover all of that and more today so your business can be YouTube ad-smart!
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Alt Media Studios Named a 2023 Best Of Ohio Award Winner by UpCity!
The team at Alt Media Studios is delighted to announce that we have been named a 2023 Best of Ohio award winner by UpCity!
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How to Choose a Web Design Company
Every business has different needs and goals, and your web design company should be able to align itself with them. That means not every option will be the best fit. So how can you choose the right web designer? We'll discuss 5 signs of a quality web design company that will help you with your search.
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Grow With Google AI Workshop - Happening Soon!
Nearly one third of small business owners are interested in how to use AI tools. Learn how AI can help your small business work smarter & more efficiently.
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The Importance of Image Optimization for Web Performance
Optimization of images holds a critical role in enhancing the performance of your website. By tailoring your images to be web-friendly, you not only ensure swift loading times but also deliver an improved user experience.
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Traditional Marketing vs. Digital Marketing
With the endless amount of marketing options, every business owner will have to make an important decision - Do I go with traditional marketing or digital marketing? What are the differences, and what are the pros and cons of each?
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Benefits of Custom Enterprise Software
At Alt Media Studios we specialize in creating nuanced, tech-based solutions for common business problems. Custom enterprise software is software that’s created from a holistic perspective of the users’ needs to produce a comprehensive solution. Read on to see some of the benefits of custom enterprise software.
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Should I Launch My Website Before Every Page is Developed?
Launching a website is one of the most important steps you can take in both the short and long term success of your business. We'll discuss why you shouldn’t wait for your website to be “perfect” or even completely “done” before you launch.
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Phishing Scams: What To Know
After having several of our clients victimized by real-life phishing scams, we've gathered the resources you need to keep yourself protected.
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How Alt Media Can Help with Domain Hosting & Renewal
Whether your website crashes, or domain hosting issues threaten business, the time to find a partner for everything web-based is now, well before it becomes an issue.
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Does Image Quality Matter?
When you're thinking about the best way to market your product or service don't overlook the power of your pictures. From graphic design, photography, videography, digital ad design, or printed marketing materials, we can provide what you need.
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TV Ads vs. Youtube & Social Media Video Advertising
Trying to figure out if you really need to jump on this whole video advertising bandwagon? You've come to the right place. Here’s what you should consider before buying in.
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How Typography Affects Website Performance & Online Conversions
Why should you pay special attention to the typography design on your website? Studies have shown that it has a powerful effect on your site visitors’ focus, comprehension, and perception of your content.
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Looking For A Fast, Cheap, & High-Quality Website?
Business owners are often looking for a fast, cheap website option, and they’ll find plenty. But a basic and well worn principle of work output comes into play.
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Why Contrast Is Important In Design
Nothing will discourage a potential customer more than an ad or website that's hard to read. Contrast may sound like a minor thing, but it's one of the most important principles of a well designed ad or website.
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The Role of Data in Your Digital Marketing Strategy
The data you gather should not only be accurate but relevant to your company’s overarching business goals, whether it’s to increase website traffic, subscriptions, online purchases, etc.
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Social Media: Digital Marketing Blessing or Curse?
We're gonna let you in on a huge secret. If you've been unhappy with your return on investment in social media, you'll want to continue reading.
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How to Get More from Your Advertising
Remember that time you made an incredible digital campaign, launched it, but then you were like, “Now What?” Yeah, we remember that too. Read on to learn how to rock your next digital campaign.
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Frequently Asked Questions - Starting Google PPC Ads
You’ve decided to start an online paid advertising campaign. Have questions about what to expect through this process? Keep reading. We’ll try to answer as many as possible below.
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Don't Use So Many Fonts!
Using an overabundance of fonts in your ads, this is a #designfail to avoid.
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Collect the Right Data with Key Performance Indicators
You can’t manage what you don’t measure. Every digital marketing action can be quantified, analyzed, and optimized to improve your business’ ROI.
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CRO - Conversion Rate Optimization: Real Talk for Real Results
Once visitors are on a site it’s vital to know what keeps them there, what they’re looking for, & what affects their purchasing habits. That’s where CRO (conversion rate optimization) comes in.
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Tips for Digital Marketers: Identify Your Ideal Customers with Buyer Personas
Buyer personas are semi-fictional representations of your ideal customers—people who happily purchase your goods or services and become loyal advocates of your brand.
