Should I Launch My Website Before Every Page is Developed?

“My website isn’t done, so I can’t launch yet.” Are you in the process of building your website, and you find yourself saying those words? You’re not alone! If you are a business owner, chances are you are not a web developer by trade, so tackling this angle of your business can be daunting. However launching a website is one of the most important steps you can take in both the short and long term success of your business.

In this article, we will discuss the importance of a website, and why you shouldn’t wait for your website to be “perfect” or even completely “done” before you launch.

Do I Even Need a Website?

You probably know this by now, but yes…you absolutely do need a website. An attractive and efficient website will:

• create the online presence your business needs to look “alive” and prospering
• help people find you online
• ultimately increase revenue 

Having a social media presence is also great, but it won’t build trust with your customers in the same way a dedicated website will.

What Happens When I Launch My Website?

Once you launch your website, you can start building up its SEO presence as well as the trust and authenticity of your brand.

How does SEO work? Simply speaking, SEO (or search engine optimization) is the process used to optimize a website’s content relevance so links to your website are more easily findable on the internet. SEO increases your visibility on search engines such as Google, Microsoft Bing, etc. whenever people search for: 

• products you sell
• services you provide
• information on topics discussed on your website. 

When you’re building a website, you or the team you have hired to help you is likely doing a lot of keyword research for terms relevant to your business or service and implementing them into your website’s content. Good keyword research will give your website an SEO boost that will help you stand out from competitors, which is especially important if your business is in a field that is heavily saturated. Once the research has been done and the SEO has gone into your website’s overall build, it’s time to put it to work. The only way to do that is to launch your website as soon as it has a solid foundation. 

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Something you need to understand about SEO is that it’s not an overnight success. SEO takes time to build and earn the trust of search engines. When you delay launching your website unnecessarily, it costs you time and potential opportunities to drive customers to your business. 

When Should I Launch My Website?

Straightforward answer? As soon as possible. As soon as you are ready to start selling your products or services, you need an immediate online presence. Launching your website early “gets the word out” to potential customers and helps you move up in SEO rankings. As soon as your website has good basic content, navigation, and visuals, it’s time to get it up and running.

What if you haven’t technically opened your doors yet? Don’t underestimate the momentum that can build with a simple “Coming Soon” or “Under Construction” page. This lets passersby know that your business is in the works and peaks their interest while they wait.

What if My Website Isn’t “Perfect”?

Here’s a little secret - Your website will never be perfect. Why not? Because “perfect” changes. The needs, services, and products of your business will change. Prices and rules change. Your aesthetic preferences for the website itself will change. The photos and info you share will need to be updated sooner or later. Your target market may even change at some point. All of these things will affect the adjustments you make to your website. In other words, “the perfect website” will never exist because every website is (or at least should be) ever-evolving.

By the way, what gave you the idea that your website needs to be perfect to be up and running? I’ll bet you were looking around at other competitor’s websites that you love and admire, likely websites that have been around much longer than yours. While there’s nothing wrong with drawing inspiration from others, remember that comparison is the thief of joy. Don’t waste time comparing your beginning to someone else’s middle. All of your competitors had to go through the same process you’re going through right now. 

It’s been said that a journey of a hundred miles starts with a single step. At Alt Media Studios, we want to help you take that crucial first step so your business can grow and thrive. Reach out to us today so our dedicated team of digital marketing experts can help you launch the website your business needs to stand out from the rest!