Case Study: Developing A High Stakes Custom Web Application

Learn how our web app developers helped a client save a big account with a custom-designed product.

Our client, a supplier in the metalworking industry, had a big problem: one of their customers was ready to switch to a competitor based solely on the fact that they needed a reliable and robust way to track data. Our web development team knew just what to do.

The Goal

We’d already worked with this client for years and had a great relationship with them. So when they came to us in a panic, wondering if we could help with this pretty dire situation, of course we stepped up and took on the request. Our goal here was to create a custom web application, to be run and accessed through our client’s website, that would answer the needs of their very important customer; namely, to track data so as to keep an eye out for potential issues and address them before they took hold and interrupted production, or caused other avoidable risks.

The Strategy

First off, we needed to know some specifics on what their customer needed this web application to do. We learned that they wanted to be able to gather feedback from the regular measurements they took throughout the working day, and then organize them in a way that they could easily recognize patterns, anomalies, and anything that landed outside of their target ranges. It was critical that they would be able to easily gather, sort, display, and chart their data points.

We got right to work on their custom-designed data portal and worked to include all the specifications outlined in our discussions. This wasn’t a particularly technically challenging task, but it was pretty time sensitive, so we needed to focus all of our efforts. Our client uses only the latest technologies and highest quality materials, so we wanted to deliver the very same.

The Results

We are so happy to report that our custom web application development team pulled it off with flying colors! As mentioned, this wasn’t so much a technical challenge for our team as it was a race against time. Our client needed to satisfy their customer before they decided to pick up and leave. But on top of delivering exactly what was needed, we were also able to include a few extras and present an upgraded version of what was asked for.

We were able to quickly push this custom web app through development in record time and present a quality end product to our anxious customer. They, in turn, made it available to their client, who was thrilled with the amount of data they could input and the control and insights they were able to gain. Our client kept their long-time customer, and everyone’s day was made. All in all, this was a tremendous success, and we are so glad that we were able to help a client out.

The Takeaway

We love this story. And it’s not a one-off – we’re always ready to step up and help out when a long-time client comes calling with an urgent need. But we sometimes wonder if clients know just how much we can handle for them, especially on the custom web application development side.

Unlike an application that’s purchased from a digital app store, web applications are run through a web browser and are attached to your website. Here at Alt Media Studios, we are often asked to develop custom applications to address niche customer needs. And we can safely say that 99.9% of requests we receive for an app actually end up being prime candidates for custom web applications. They’re easier to customize, and easier for our clients to access and use. Besides, the applications are endless here–there is no limit to what we can create for your (or your clients’) needs. It sets you apart and can clearly help to retain business.

Every industry has some unique process, way of tracking data sets, or need for information organization and charting that just isn’t available on already existing apps. Welcome to the wide, limitless world of custom web apps! This is something worth asking your digital marketing agency about. If you are in need of some custom web app development, look us up and get in touch–we’re here to help. As a full service digital marketing agency, this is just one part of our holistic approach to your business success. Let’s get started!