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Google’s Local Services Ads originally launched in a select few major cities in the USA, but now they’re available right here in Cleveland! We explain what they are, what the Google Guarantee is, and how they can benefit your business.
Google’s Local Services Ads allow your ads to be displayed at the top of a Google search and are displayed only to potential customers who are looking for the services you provide, within your service area, right when they need you. These leads are then sent to you via a phone call or a message.
Your Local Services Ad will be shown to people looking for your service the very moment they’re most likely to book a service with you. And since they’re only displayed to people in your service area, you won’t be paying for false leads. The ads are easy to set up and simple in appearance and show the most vital information a customer is looking for including your phone number, location, and whether or not you are currently open. The ad will also display the Google Guarantee symbol.
Here's how the Local Services Ads will look at the top of a Google search:
The Google Guarantee badge on your Local Services Ads shows potential customers that you are a reputable business and that their satisfaction is guaranteed by Google. Google will refund customers who booked a service with you through your Local Services Ad if they found the quality of your work unsatisfactory. Should a customer file a claim against you, Google will contact you to learn more about the situation and will give you the opportunity to make things right with your customer. Google decides the best resolution from there.
When you sign up for Local Services Ads you automatically apply for Google Guarantee. You will earn the Google Guarantee badge once you pass the background check and your license and insurance details are verified by Google.
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