Search Engine Optimization (SEO) Services

Search Engine Optimization (SEO)

SEO is as common a term as website development or brand design. That can be great, but it can also mean that SEO risks are being simplified to the point of becoming ineffective.

Back in the day, sprinkling a website with unnatural keywords was one tried and true SEO method. Today though, things have changed big time. And for your business to keep up, your SEO game has to be on point.

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What is SEO?

SEO stands for Search Engine Optimization, which is the process of fine tuning a website so that it ranks higher in organic search engine results. That’s a quick definition with a lot of subtext.

When you search for something online, you’re inundated with information: brands, solutions, services, products, and stories. Consumers have come to expect instant search results that provide all of these connections in seconds. SEO is the background work that goes into giving consumers the best, most relevant search results.

Alt Media Studios’ SEO Process and Your Company’s Goals

Properly done SEO work allows your brand to shine as an authoritative resource while also giving consumers precisely what they need and want, instantaneously. You can then edge out competition as your site naturally moves higher in the rankings.

Here’s a look at how AMST analysts decide on the best plan for your business:

Consultation

We’ll tap into your own unique insights about your company and customers and let you know all about the latest technology we use. Both are vital to create an SEO strategy that is effective and targeted to your specific audience’s profile and online habits.

Evaluation

Establishing a successful SEO plan involves a complete study of your website, your competition, your industry, and your target audience. Our process can be broken down into 5 basic steps:

• • Examine how search-engine-friendly your website is and ensure that it’s included in Google’s index.
  • Determine which keywords are most relevant to your company and utilize them in the appropriate pages of your website.
  • Create a search engine-friendly sitemap and text-based site navigation.
  • Analyze the loading time of each page of your website and optimize both desktop and mobile performance.
  • Apply any edits or corrections as needed and provide a monthly report.

Strategizing

Our team will work directly with you to implement the best technical SEO practices, from reworking written site content and blog articles to the coding that happens behind every page and image on your site. These changes will improve customers’ online experience and score online credibility within your industry.

Connection

Your SEO plan will work best when it’s connected to each of your digital platforms. A unified SEO campaign will put your business in front of the right audience, regardless of how or where they roam the web.

Once all the initial work has been fine-tuned and implemented, then a monthly maintenance program needs to be set up to keep up with regular search engine changes. We can also track how the plan we’ve set up is working with your target audience and look for areas to make it better still. Here are just a few potentially monthly SEO activities:

• Keyword research and mapping
• Technical search engine optimization analysis
• Google Analytics & Webmaster tools setup
• Bing Webmaster tools setup
• SEO-focused content creation
• Canonical issue adjustments
• Ongoing analysis and optimization of: HTML Source Code; Images; Content; Sitemap Implementation; Meta Tags; Navigational Structure; Page Speed; Heading Tags; Internal linking; Anchor Text

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Alt Media Studios: Your Cleveland SEO Experts

At AMST we know the difference between SEO best practices that provide long term results and sketchy techniques that can ultimately damage your website's reputation.

Our experts work with you to establish a solid SEO foundation and are always there for ongoing support as your website grows and SEO techniques are refined. This is an ongoing process and results can take time but we’re equipped to play that long game. Get in touch to learn more about how we can make SEO work for your business––we’re ready to chat.