Case Study: Responsive Action To Save Our Client’s Online Presence

The Goal

Our client, a trusted Northeast Ohio roofing company, was in a serious spot. Their domain name had expired, and the downtime was threatening all the SEO work they’d done. The issue was, they had been working with another digital marketing agency to host their site, and we didn’t have access to the domain. In fact, it was a total fluke that we happened to get a notice, which we promptly shared with the client. Unfortunately, the domain expired before they could get it ironed out and the old website was down for their clients, and no longer accessible for our team either. But we knew that we could still rectify the situation. We had a history with this client and so of course we were determined to help them out.

The Strategy

In order to help reinstate their website, we needed to get access to their domain. After some back and forth and patiently talking the client through some necessary steps on their end, we were in! We got their ok to transfer their domain to our provider, along with a go ahead to renew the domain on their behalf going forward. Now we just had to think fast and quickly build out a website that looked and acted pretty much like their old site, with some minor tweaks like updating contact information and number of years in business.

The Results

We did it folks! Within hours of getting access to the domain, we had a new website up and running. After several rounds of edits and updates, all was good and it was as if nothing had ever happened! Our client is happy to be working with a digital marketing agency that takes care of every detail of their website management, and we’re thrilled to have them back on board.

The Takeaway

Quick action from the Alt Media Studios team won the day! Unless you are working with a digital marketing agency in Cleveland that has every skill under the same roof, you can’t expect that quick of a turnaround. It’s also rare to find that level of investment and genuine care. In today’s digital world, no business, whatever the industry, can afford for their website to be down. Years of SEO and digital marketing efforts can quickly be undone in mere days of being offline. We are proud and so gratified that we were able to come through in a crunch, and we owe it all to stellar internal communication–that’s teamwork at its best!

If you find yourself in a similar situation, timing is key. First off, maybe ask yourself why your digital marketing agency allowed your domain to expire? And if they did, can you trust that they’ll handle more complex tasks both promptly and smoothly? That’s something we promise every client, whether new or old, large corporation or local mom and pop. We’re here to help, we’re trained to aid your business to grow and thrive, and we do it all with heart. Contact us today to learn more about our digital marketing and web development services, and check out what our customers are saying about our work.